A Story Is Deal: How To Use The Science Of Storytelling Lead Motivate And Persuade Will Storr Piatkus Books Αγγλικά Βιβλία Economics Business &

In This Highly Anticipated Follow-Up To The Sunday Times Bestseller Science Of Storytelling Acclaimed Story Guru Will Storr Shows You How Engage And Influence Your Audience Create Irresistible Pitches Build Passionate Brand Loyalty Motivate Teams Lead With Effectiveness Charisma Using Latest Findings From Social Psychology Evolutionary Organisational Neuroscience A Is Deal Argues That We Won\ T Unlock True Power If Treat It Merely As Something Read On Page See Screen Or Hear Speech Successful Stories Shape Identities Which Changes Beliefs Drives Action Achieves Extraordinary Results Examples Ranging Aztec Rituals Apple\ S Legendary Advertising Successes (And Long-Forgotten Fails) Lays Out Revolutionary New Method For Creating Most Persuasive Messaging: By Harnessing Our Brains Σελίδες: 368 Έτος Έκδοσης: 0225 Διαστάσεις: 21 4X21 4Cm