Advertising: Concept And Copy George Felton Ww Norton Co Αγγλικά Βιβλία Economics Business & Finance Management

A Classic Text Now In New Edition George Felton’s Advertising: Concept And Copy Is An Innovative Approach To Advertising Creativity It Covers The Entire Conceptual Process From Developing Smart Strategy Executing With Strong Ads—From What Say How Part 1 Strategies Operates On Premise That Idea Beneath Ad’s Surface Determines Its Success This First Section Shows Research Products Understand Consumer Behavior Analyze Audiences Navigate Marketplace Realities Then Write Creative Briefs Focus Strategic Analysis Into Specific Objectives 2 Executions Explains Put Play Discusses Tools At Copywriter’s Command—Creating Distinctive Brand Voice Telling Stories Using Language Powerfully Originally—As Well As Wide Variety Of Media Genres Carry Help Shape Messages But Great Are Elusive So 3 Toolbox Gives Advice About Think Creatively Presents Array Problem-Solving Series Techniques Advertisers Have Used Repeatedly Produce Exceptional Work Brief Book Find Selling Ideas Express Them Fresh Memorable Persuasive Ways Features Greatly Expanded Discussions Guerrilla Interactive Storytelling Use Social Hundreds Ads Full Color Both Accompanying Web Site Demonstrate Best Television Radio Print Most Comprehensive Field Combining Substantial Discussion Technique Emphasis Craft Writing Not Found Elsewhere Truly Writer’s Copywriting Σελίδες: 320 Έτος Έκδοσης: 1018 Διαστάσεις: 21 6X21 6Cm