Behavioral Economics For Dummies Morris Altman Αγγλικά Βιβλία Business & Finance Marketing Auxiliary Services Advertising

A Guide To The Study Of How And Why You Really Make Financial Decisions While Classical Economics Is Based On Notion That People Act With Rational Self-Interest Many Key Money Decisions—Like Splurging An Expensive Watch—Can Seem Far From Field Behavioral Sheds Light Subtle Not-So-Subtle Factors Contribute Our Purchasing Choices In For Dummies Readers Will Learn Social Psychological Such As Instinctual Behavior Patterns Pressure Mental Framing Can Dramatically Affect Day-To-Day Decision-Making Psychology Rooted Real-World Examples Offers Sort Insights Designed Help Investors Avoid Impulsive Mistakes Companies Understand Mechanisms Behind Individual Governments Nonprofits Public Friendly Introduction Decisionsthe Author Professor Institutional At Victoria University Essential Component Improving Your (And Even Understanding Current Events) Important Just About Anyone Who Has Bank Account Interested Why—And When—They Spend Σελίδες: 384 Έτος Έκδοσης: 0203 Διαστάσεις: 18 8X18 8Cm