Behavioural Economics: A Very Short Introduction Michelle Baddeley Oxford University Press Αγγλικά Βιβλία Economics Business & Finance Marketing

Traditionally Economists Have Based Their Economic Predictions On The Assumption That Humans Are Super-Rational Creatures Using Information We Given Efficiently And Generally Making Selfish Decisions Work Well For Us As Individuals Also Assume We\ Re Doing Very Best Can Possibly Do - Not Only Today But Over Our Whole Lifetimes Too Increasingly Study Of Behavioural Economics Is Revealing Lives Simple Instead Complicated By Own Psychology Each Makes Mistakes Every Day Don\ T Always Know What\ S Even If Might Self-Control To Deliver Intentions Struggle Stay Diets Get Enough Exercise Manage Money Misjudge Risky Situations Prone Herding: Sometimes Peer Pressure Leads Blindly Copy Others Around Other Times Copying Helps Learn Quickly About New Unfamiliar This Short Introduction Explores Reasons Why Make Irrational How Decide In Tendency Procrastination Affected Social Influences Personality Mood Emotions Implications Understanding Rationale Financial Behaviour Huge Could Help Policy-Makers Understand People Behind Policies Enabling Them Design More Effective While At Same Time Find Ourselves Assaulted Savvy Marketing Michelle Baddeley Concludes Looking Forward See What Future Holds Series: Introductions Series From Oxford University Press Contains Hundreds Titles Almost Subject Area These Pocket-Sized Books Perfect Way Ahead A Expert Authors Combine Facts Analysis Perspective Ideas Enthusiasm Interesting Challenging Topics Highly Readable Σελίδες: 176 Διαστάσεις: 11 7X11 7Cm