Behavioural Economics: Psychology Neuroscience And The Human Side Of Economics David Orrell Icon Books Αγγλικά Βιβλία Business & Finance Marketing

The Controversial Science That Claims To Have Revolutionised Economics For Centuries Was Dominated By Idea We Are Rational Individuals Who Optimise Our Own \ Utility\ Then In 1970S Psychologists Demonstrated Reality Is A Lot Messier Don\ T Really Know What Utility And Care About People Other Than Ourselves Susceptible External Nudges Far From Being Perfectly Prone Cognitive Biases\ With Complex Effects On Decision-Making Such As Forgetting Prepare Retirement David Orrell Explores Findings Psychology Neuroscience Shaking Up - Exploited Policy-Makers Marketers Alike Shape Everything How Shop Food Tackle Societal Happiness Or Climate Change Finally He Asks: Behavioural Scientific Revolution Just Form Of Marketing? Σελίδες: 192 Έτος Έκδοσης: 0107 Διαστάσεις: 12 9X12 9Cm