Beyond Disruption: Innovate And Achieve Growth Without Displacing Industries Companies Or Jobs Renee A Mauborgne Harvard Business Review Press Αγγλικά

Usa Today Bestsellerblue Ocean Strategy The #1 Global Bestseller Forever Changed How World Thinks About Now W Chan Kim And Renée Mauborgne Offer Up A Bold New Idea That Will Transform We All Think Innovation Growth Disruption Dominates Theory Practice But For Its Power Is Destructive—Displacing Jobs Companies Even Entire Industries Are Missing An Alternative Approach To Growth?With Three Decades Of Research Bestselling Authors Blue Reveal Another Way Innovate Grow Just As Redefined Essence Creating Not Competing Beyond Redefines Expands Existing View By Introducing Nondisruptive Creation Free From Destructive Displacement Happens When Innovators Set Out Disrupt Distinct Advantages Business Society Showing This Allows While Also Being Force Good With Examples Reach Across Sectors Economy Practical Framework Guiding Efforts Book Shows:why Matters Us Why It Likely Become More Important In Futurehow Complements You Can Identify Execute On Opportunitieshow Thoughtfully Pursue Their Strategies Better Balances Societya Guide Driving Rich Behind Coupled Frame-Breaking Message Make Must-Read Next Generation Σελίδες: 240 Διαστάσεις: 15 5X15 5Cm