Blue Ocean Shift: Beyond Competing - Proven Steps To Inspire Confidence And Seize New Growth W Chan Kim Pan Books Αγγλικά Βιβλία Economics Business &

The New York Times And No 1 Wall Street Journal Bestsellerblue Ocean Shift Is Essential Follow-Up To Classic Blue Strategy 3 6 Million Copy Global Bestseller By World-Renowned Professors W Chan Kim Renee Mauborgne Drawing On More Than A Decade Of Work Show You How Move Beyond Competing Inspire People’s Confidence Seize Growth Guiding Step Through Take Your Organization From Red Crowded With Competition Uncontested Market Space Combining Insights Human Psychology Practical Market-Creating Tools Real-World Guidance Deliver Definitive Guide Yourself Team Or Heights Creation They Why Non-Disruptive As Important Disruption In Seizing Packed All-New Research Examples Leaders Diverse Industries Organizations Made Created Markets Applying Processes Outlined Book Whether Are Cash-Strapped Start-Up Large Established Company Non-Profit National Government Will Learn Oceans Way That Builds So Own Drive Process Battle-Tested Lessons Learned Successes Failures Field Critical Reading For Managers Entrepreneurs Alike You’ll What Works Doesn’t Avoid Pitfalls Along This Empower Succeed Embark Journey Indispensable Anyone Committed Building Compelling Future Σελίδες: 336 Έτος Έκδοσης: 0530 Διαστάσεις: 13X13Cm