Corporate Social Responsibility Is Not Public Relations: How To Put Csr At The Heart Of Your Company And Maximize Business Benefits Sangeeta Waldron

Research Shows That Csr Improves Long-Term Business Performance And Consumers Prefer To Patronise Organizations With Strong Histories Of Social Responsibility Customers Employees Are Speaking Their Values As Well Wallets! But Especially Sensitive Empty Promises Want Brands Be Committed The Planet Sustainability Other Issues This Book Argues Trust Is At Stake For Every Organization Reason Why Communications Strategies Must Respond Authentically If You Can\ T Authentic About Initiatives Then Don\ Do It Because Not A Publicity Tool! Yet Some See Relationship Nothing Marketing Trick - An Organization\ S Blatant Self-Promotion Will Define Real Role Pr In What Should Σελίδες: 224 Διαστάσεις: 13 8X13 8Cm