D Ad The Copy Book Taschen Gmbh Αγγλικά Βιβλία Economics Business & Finance And Management

In 1995 The D Ad Published A Book On Art Of Writing For Advertising Then Best-Selling Remains An Important Reference Work Today—A Bible Creative Directors And Taschen Have Joined Forces To Bring You Updated Redesigned Edition Publication Regarded As Most Challenging Field Copywriting Is Usually Left Talented Professionals—Often Agency Leaders Or Owners Themselves Features Selection Essays By 53 Leading Professionals World Including Superstars Such David Abbott Lionel Hunt Steve Hayden Dan Wieden Neil French Mike Lescarbeau Adrian Holmes Barbara Nokes Lessons Be Learned These Pages Will Help Create Clearer More Persuasive Arguments Whether Are Inspiring Speech Engaging Web Banner Letter This Not Simply “Must-Have” People Marketing It Also “Should-Have” Anyone Who Needs Involve Influence Webpage Paper Person Σελίδες: 544 Έτος Έκδοσης: 0516 Διαστάσεις: 14X14Cm