Design Form And Chaos Paul Rand Yale University Press Αγγλικά Βιβλία Arts Graphic

“To Have The Preeminent Graphic Designer In America—The Leading Proponent Of Modern—Intelligently And Forcefully Speak Out Makes This A Document For Today Ages Rand’s Book Is Classic ”—Stephen Heller (1993) Paul Rand (1914–1996) Was Pioneer Field Advertising Design Typography His Work Still Exerts Profound Influence On Profession First Published To Critical Acclaim 1993 Long Unavailable Form Chaos Now Back Print Exploring Challenges Such As Values Behind Aesthetics Role Intuition Selecting Typeface Place Market Research Elegantly Demonstrates How Utility Beauty Can Be Effectively Combined Illustrated With Examples Own Remarkable Well Artists He Admired Features Seven Portfolios That Used Present Logos Clients Next Ideo Ibm Clearly One Most Important Books History 20Th-Century American Must Any Student Or Professional Σελίδες: 240 Έτος Έκδοσης: 1003 Διαστάσεις: 19 1X19 1Cm