Design Of Business: Why Thinking Is The Next Competitive Advantage Roger L Martin Harvard Business Review Press Αγγλικά Βιβλία Economics & Finance And

Most Companies Today Have Innovation Envy They Yearn To Come Up With A Game--Changing Like Apple\ S Ipod Or Create An Entirely New Category Facebook Many Make Genuine Efforts Be Innovative--They Spend On R D Bring In Creative Designers Hire Consultants But Get Disappointing Results Why? The Design Of Business Roger Martin Offers Compelling And Provocative Answer: We Rely Far Too Exclusively Analytical Thinking Which Merely Refines Current Knowledge Producing Small Improvements Status Quo Innovate Win Need This Form Is Rooted How Advances From One Stage Another--From Mystery (Something Can\ T Explain) Heuristic (A Rule Thumb That Guides Us Toward Solution) Algorithm Predictable Formula For Answer) Code (When Becomes So It Can Fully Automated) As Across Stages Productivity Grows Costs Drop-Creating Massive Value Shows Leading Such Procter Gamble Cirque Du Soleil Rim Others Use Push Through Ways Produce Breakthrough Innovations Competitive Advantage Filled Deep Insights Fresh Perspectives Reveals True Foundation Successful Profitable Σελίδες: 208 Διαστάσεις: 13 9X13 9Cm