Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan John Wiley Sons Inc Αγγλικά Βιβλία Economics Business &

Eating The Big Fish : How Challenger Brands Can Compete Against Brand Leaders Second Edition Revised And Expanded Of International Bestseller Now Updated For 2009 Just In Time Business Challenges Ahead It Contains Over 25 New Interviews Case Histories Two Completely Chapters Introduces A Typology 12 Different Kinds Challengers Has Extensive Updates Main Range Exercises Supplies Weblinks To View Online Offers Supplementary Downloadable Information Σελίδες: 368 Έτος Έκδοσης: 0123 Διαστάσεις: 15 8X15 8Cm