Essentials Of Marketing Jim Blythe Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance And Management

Understand The Core Concepts Of Marketing Explained In A Real-Life Context ‘This Is An Up-To-Date Informative And Easy To Read Textbook Essential For New Marketers Students Giving Them Breadth Knowledge Start Their Careers \ Dr Julie Jones Aberystwyth University ‘A Very Good Text That Allows Key Areas Subject Be Defined Developed Explored Graeme Price Sunderland Essentials 8Th Edition By Martin Blythe Provides You With Accessible Lively Engaging Introduction It Employs Practical Approach Explain Traditional Techniques Theories Offers Most Critical Perspectives On Contemporary Themes Using Current Case Studies In-Chapter Global Examples Activities Based Issues Contexts Everything Need As Undergraduate Or Postgraduate Student Excel Your Course Also Serves Guide Setting Off This Considers Recent Developments Such Covid-19 Pandemic Ethical Concerns Sustainability Augmented Reality Digital Social Media Trends Thinking Sections Encourage Think More Deeply About Contained Within Benefit From Updated Features As: Revised Chapters One Segmentation Reflect Growing Importance Individual Customer Persona Characteristics End-Of-Chapter Review Questions Compound Understanding Show How Apply Covered Real Life Theory Applied World Full Range Online Resources Gives Thorough Insight Into Principles Application Industry Σελίδες: 384 Διαστάσεις: 19 6X19 6Cm