Experimentation Works: The Surprising Power Of Business Experiments Stefan H Thomke Harvard Review Press Αγγλικά Βιβλία Economics & Finance And

Don\ T Fly Blind See How The Power Of Experiments Works For You When It Comes To Improving Customer Experiences Trying Out New Business Models Or Developing Products Even Most Experienced Managers Often Get Wrong They Discover That Intuition Experience And Big Data Alone Work What Does? Running Disciplined If Companies Roll Introduce Without These Experiments? That\ S Harvard School Professor Stefan Thomke Shows In This Rigorously Researched Eye-Opening Book Guides Through Best Practices Experimentation Illustrates At Leading Answers Some Fundamental Questions: Makes A Good Experiment? Do Test Online Brick-And-Mortar Businesses? B2B B2C? Build An Culture? Also Practice Means Many Indeed Hugely Successful Such As Amazon Booking Com Microsoft Run Tens Thousands Controlled Annually Engaging Millions Users Us Other Organizations Prove Provides Significant Competitive Advantage Can Create Capability Their Own Companies? Essential Is Organization Prizes Science Testing Puts Discipline Center Its Innovation Process While Once Took Years Develop Tools Large-Scale Advances Technology Have Put Fingertips Almost Any Professional By Combining Software Rigor Today\ Make Better Decisions Magical Generate Financial Returns Your Guidebook Truly Way Thinking Innovating Σελίδες: 288 Διαστάσεις: 15 5X15 5Cm