Fashion Brand Stories Joseph H Hancock Bloomsbury Visual Arts Αγγλικά Βιβλία Economics Business & Finance And Management

Through Ten Detailed Case Studies On Groundbreaking Brands Like Vivienne Westwood Vera Wang Levi’s® And The Gap Inc Fashion Brand Stories Shows How Retailers Designers Use Storytelling To Establish Maintain Relationships With Their Customers These Entertaining Explore Evolution Of Each As A Cultural Entity Its Own Carefully Crafted Personality Aided By Interviews Industry Professionals You’ll Learn Start Out Grow Encounter Success Or Failure Apply Those Hard-Won Lessons Your Thoughts Branding This Beautifully Illustrated Third Edition Covers Changing Role Social Media Celebrity Endorsements Quality Over Quantity More Ethical Sourcing Manufacturing Consumption Instructor’s Resources Accompany Are Available At Bloomsbury Pub Fashion-Brand-Stories-3E Σελίδες: 216 Έτος Έκδοσης: 1020 Διαστάσεις: 15 6X15 6Cm