Frame Innovation: Create New Thinking By Design Kees Dorst Mit Press Αγγλικά Βιβλία Economics Business & Finance And Management

How Organizations Can Use Practices Developed By Expert Designers To Solve Today’s Open Complex Dynamic And Networked Problems When Apply Old Methods Of Problem-Solving New Kinds They May Accomplish Only Temporary Fixes Or Some Ineffectual Tinkering Around The Edges Are A Breed—Open Networked—And Require Radically Different Response In This Book Kees Dorst Describes Innovation-Centered Approach Organizations: Frame Creation It Applies “Design Thinking ” But Goes Beyond Borrowed Tricks Techniques That Usually Characterize Term Focuses Not On Generation Solutions Ability Create Approaches Problem Situation Itself Strategies Presents Drawn From Unique Sophisticated Multilayered Top Insights Have Emerged Fifty Years Design Research Nine Steps Process Illustrates Their Application Real-World With Series Varied Case Studies He Maps Innovative Include Rethinking Store Layout So Retail Spaces Encourage Purchasing Rather Than Stealing Applying Music Festival Understand Late-Night Crime Congestion Club District Creative Ways Attract Young Employees Staffing Agency Provides Tools For Implementing Offering Much How-To Manual As Do-It-Yourself Handbook—A Guide Will Help Practitioners Develop Own Creating Innovation Σελίδες: 224 Διαστάσεις: 15 2X15 2Cm