Fusion: How Integrating Brand And Culture Powers The World&Apos S Greatest Companies Denise Lee Yohn Nicholas Brealey Publishing Αγγλικά Βιβλία

\ Leaders Everywhere Are Trying To Build Great Brands But Few Realise How Powerfully Shaped By The Cultures Of Their Organizations This Compelling Book Shows -Adam Grant New York Times Bestselling Author Originals And Give Takein Fusion Denise Lee Yohn Examines Some World\ S Greatest Reverse-Engineers Greatness - Specifically They\ Ve Integrated What\ On Inside (Culture) With Outside (Brand) For Remarkable Results Through Detailed Case Studies Interviews Industry Findings From Respected Academic Research Drawing Her Own Experience Working Extraordinary Across A Broad Range Sectors Companies Achieve Brand-Culture That Creates Growth Is Those Responsibility Oversight Core Operations Business (C-Suite Line Managers) Who Also Set Tone Direction Includes Access Denise\ Proprietary Online Assessment Determining Close Or Far Brand Culture Integration Company Blueprint Achieving Σελίδες: 240 Έτος Έκδοσης: 0121 Διαστάσεις: 12 6X12 6Cm