Hbr&Apos S 10 Must Reads On Strategic Marketing (With Featured Article Myopia By Theodore Levitt) Philip Kotler Harvard Business Review Press Αγγλικά
Harvard Business Review Press

Hbr&Apos S 10 Must Reads On Strategic Marketing (With Featured Article Myopia By Theodore Levitt) Philip Kotler Harvard Business Review Press Αγγλικά

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New From The Bestselling Hbr\ S 10 Must Reads Series Stop Pushing Products--And Start Cultivating Relationships With Right Customers If You Read Nothing Else On Marketing That Delivers Competitive Advantage These Articles We\ Ve Combed Through Hundreds Of In Harvard Business Review Archive And Selected Most Important Ones To Help Reinvent Your By Putting It--And Customers--At Center Leading Experts Such As Ted Levitt Clayton Christensen Provide Insights Advice Need To: * Figure Out What You\ Re Really Create Products Perform Jobs People Get Done A Bird\ S-Eye View Brand\ Strengths Weaknesses Tap Market That\ Larger Than China India Combined Deliver Superior Value B2B End War Between Sales Looking For More Review? Check Titles Popular Series: Reads: Essentials Communication Collaboration Innovation Leadership Making Smart Decisions Managing Yourself Teams Σελίδες: 224 Διαστάσεις: 13 9X13 9Cm