Innovation Management And New Product Development Paul Trott Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance

Explore Key Concepts Of Managing Innovation And Engage With Latest Developments In The Field Management New Product Development 7Th Edition By Trott Is An Established Textbook On Technology Entrepreneurship It Provides Evidence-Based Approach To A Wide Range Contexts Including Manufacturing Services Small Large Organisations Private Public Sectors Book Keeps You Abreast Recent How Subject Being Discussed Wider Business World Through Up-To-Date Examples Case Studies Illustrations Images Every Chapter Clear Informed Coverage Processes Coupled Practical Orientation Taking Real-Life Challenges Dilemmas Makes Essential For Mba Msc Advanced Undergraduate Courses Pearson World\ S Learning Company Σελίδες: 568 Διαστάσεις: 18 8X18 8Cm