Living Brands: How Biology Neuroscience Shape Consumer&Apos S Behaviour Brand Desirability Constantinos Pantidos Lid Publishing Αγγλικά Βιβλία

Successful Brands Are Alive They Able To Activate The Very Forces Of Life Because Embed Our Fundamental Human Motives Evolutionarily Preserved Mechanisms That Have Helped Us Survive And Thrive Shape Language Is Shared By Everyone Living Decodes This Helps Marketers Consumer Insight Managers Advertisers Designers Pr Professionals Brand Owners Bring Using For First Time A Multidisciplinary Approach Includes Client Workshops Communication Decoding Motivational Research Cultural Anthropology Sociology Philosophy Psychology Cognitive Science Affective Neuroscience Deconstructs Hierarchises Underpinning Behaviour Allowing Practitioners Build Narratives Engage Consumers At Profound Level Σελίδες: 556 Διαστάσεις: 15 6X15 6Cm