Made To Stick: Why Some Ideas Take Hold And Others Come Unstuck Chip Heath Arrow Books Ltd Αγγλικά Βιβλία Economics Business & Finance Management

A New York Times And International Bestseller\ This Book Is Gift To Anyone Who Needs Get Message Across Make It Stick \ Statesman\ Smart Lively Such Fun Read Guardian Mark Twain Once Observed Lie Can Halfway Around The World Before Truth Even Its Boots On His Observation Rings True: Urban Legends Conspiracy Theories Bogus News Stories Circulate Effortlessly Meanwhile People With Important Ideas - Entrepreneurs Teachers Politicians Journalists Struggle Them Stick\ In Made Chip Dan Heath Reveal Anatomy Of That Explain How Stickier As Applying Velcro Theory Memory Using Human Scale Principle Creating Curiosity Gaps Along Way They Sticky Messages All Kinds From Infamous Kidney Theft Ring\ Hoax Coach\ S Lessons Sportsmanship Vision For Product At Sony Draw Their Power Same Six Traits Reveals Vital Principles Behind Winning Tells Us We Apply These Rules Making Our Own Will Transform You Communicate An Entertaining Practical Guide Communication Financial Times\ Great Planning Speech Or Trying Work Psychologies\ Heaths Push Beyond What Sounds Like Should Why Actually Does Time Magazine\ Interested Influencing Others Learn Washington Post Σελίδες: 336 Διαστάσεις: 12 9X12 9Cm