Marketing Communications: A European Perspective Joeri Van Den Bergh Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance And

Learn The Techniques And Applications Of Marketing Communications In A European Context Communications: Perspective 7Th Edition By De Pelsmacker Geuens Van Den Bergh Provides An Extensive Overview Key Concepts Within This Book In-Depth Coverage Consumer Behaviour Branding Foundations All Elements Mix Including Advertising Public Relations Sponsorship Brand Activation Direct Exhibitions Building On Success Last Uses Examples Case Studies Research Results From Various Countries Industries Markets To Make More Practice Orientated Help You Grasp Essential Facts Material Global Brands Like Snickers Libresse Guinness Costco Baunat Trooper Lego Have Been Added Reflect Recent Developments Pearson World’s Learning Company Σελίδες: 584 Διαστάσεις: 19 3X19 3Cm