Marketing Communications Sarah Turnbull Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance And Management

Get A Solid Grasp Of The Methods Processes And Issues Surrounding Marketing Communications Develop Your Career With An Industry-Leading Text That Blends Theory Contemporary Practice 9Th Edition By Fill Turnbull Is Leading Introduces You To Key Topics Subject Ideal For Undergraduate Postgraduate Students In Related Fields This Textbook Guides Through Actions Engaging Audiences Brands Products Services From Introducing Setting Learning Expectations Analysing Interpreting Consumer Behaviour Latest Follows Clear Streamlined Structure Focuses On Strategic Tactical Aspects How Engage Approachable Style Language Easy Understand Delivers Rich Blend Academic Practitioner Materials Will Help Complexities Book Includes Examples Innovative Practices Drawn Some World\ S Agencies Allowing Explore Theories Ideas Acquire Critical Insight Into Landscape Plethora Useful Features Encourage Discuss Consider Multiple Interpretations Around Major Providing Tools Need Field Recognised As Authoritative Professional Courses Such Chartered Institute Supported Practitioners Advertising Σελίδες: 656 Διαστάσεις: 19 4X19 4Cm