Marketing Moves: A New Approach To Profits Growth And Renewal Suvit Maesincee Harvard Business Review Press Αγγλικά Βιβλία Economics & Finance

Forget The Tired Argument About \ Old\ Versus New\ Economy Say Internationally Renowned Marketer Philip Kotler And His Coauthors Dipak C Jain Suvit Maesincee Internet Globalization Hypercompetition Are Forcing Companies To Redefine Their Markets Market Offerings Marketing Operations So That They Can Compete Successfully In Both Old New Economies Scarcity Of Customers Not Products Calls For Making Primary Driver Strategic Planning Infrastructure Effectiveness No Longer Create Value By Being Seen Only As A Department Whose Main Charge Is Dispose Company\ S Services Authors Urge Broaden Concept Into Holistic Framework One Which Collaborators Become Proficient At Identifying Creation Opportunities Capable Delivering Experiences More Precisely Match Individual Customer Requirements Thought Provoking Comprehensive This Book Shows How Build Complete Platform Around Exploration Delivery Superior Company Itself Σελίδες: 193 Διαστάσεις: 16X16Cm