Marketing Research: Applied Insight Naresh Malhotra Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance And Management

For Undergraduate Postgraduate And Mba Students This Highly Successful Textbook Is An Essential Guide To Marketing Research Understand Theory Application Of In A European Context Research: Applied Insight 6Th Edition By Nunan Birks Malhotra The Leading Text Focused On Key Challenges Facing Comprehensive Offers Clear Explanation Discussion Concepts Wealth International Case Material Showing How Researchers Apply Techniques It Also Integrates With Online Resources Including Points Book Supports Both Qualitative Quantitative Methods Through: Introducing Transactional Stages Problem Definition Developing Approach Design Data Collection Analysis Communicating Findings Using Real Studies Companies Address Specific Managerial Problems Implement As Well Real-Life Situations Exercises Tackle Every Chapter Applying Current Such Social Media Mobile Customer Value Experiential Satisfaction Loyalty Equity Brand Management Relationship Creativity Socially Responsible Pearson World’s Learning Company Σελίδες: 976 Διαστάσεις: 19 3X19 3Cm