Martketing: The Heart And Brain Of Branding: 2016 Javier Sanchez Lamelas Lid Publishing Αγγλικά Βιβλία Economics Business & Finance Management

Secrets Lessons And Insights From The Frontline Of World-Class Branding Marketing This Book Exposes Learnt One World\ S Most Exciting Global Brands - Coca Cola How You Can Apply Them To Your Own Brand It Explores Core Beliefs Principles That Were Needed Evolve Powerful Machines On Planet Worked Successfully Across Cultures Fast-Changing Environments Author Was Part A Team Outstanding Individuals Agencies Generated Better Faster More Effective An Unprecedented Level Through Combination Research Theory Real-Life Experience Lamelas Explains Why Works Offers Proven Framework Help Master Strategy Is Highly Respected In Business World Excellent Self-Promoter Both Offline Σελίδες: 224 Διαστάσεις: 20 3X20 3Cm