Meatball Sundae: How New Marketing Is Transforming The Business World (And To Thrive In It) Seth Godin Piatkus Books Αγγλικά Βιβλία Economics &

How To Match The Right Marketing Approach Your Product By Legendary Business Thinker Seth Godin Shiny New Technique Isn\ T Necessarily One Use According Bestselling Author These New-Fangled Tactics Can Be Like Toppings At An Ice Cream Parlour If You Start With Adding Cherries And Hot Fudge Whipped Will Make It Taste Great But A Bowl Of Meatballs Yuck! As Traditional Fades Away Tools Seem Irresistible They Don\ Work Well For Boring Brands (Meatballs?) That Might Still Profitable Attract Word Mouth Such Cheerios Ford Trucks Barbie Dolls Or Budweiser When Anheuser-Busch Spends $40 Million On Online Network Called Budtv That\ S Meatball Sundae Leads No Bud Drinkers Just Bad Case Indigestion Is Definitive Guide Fourteen Trends Marketer Afford Ignore Explains What Do About Increasing Power Stories Not Facts Shorter Attention Spans Math Says Five Thousand People Who Want Hear Message Are More Valuable Than Winners Aren\ Annoying Start-Ups Run Three Teenagers Never Had Real Job You\ Ll Also Meet Older Companies Have Adapted Brilliantly Blendtec Thirty-Year-Old Blender Maker Now Produces \ Blend?\ Videos Demolish Golf Balls Coke Cans Iphones Much Few Hundred Dollars Reached Ten Eager Viewers Youtube Doesn\ Pretend It\ Easy Get Products Messages Internal Systems In Sync He\ Convince Worth Effort Σελίδες: 256 Έτος Έκδοσης: 0618 Διαστάσεις: 12 4X12 4Cm