Nudge Cass R Sunstein Yale University Press Αγγλικά Βιβλία Economics Business & Finance Marketing Auxiliary Services Advertising

An Updated And Refreshed Edition Of The Groundbreaking Book That Shows How People Can Be Nudged Toward Decisions Will Improve Their Lives “If You’ve Read Nudge Think You Fully Grasp Concept Its Uses Are Mistaken New Significantly Deepened My Understanding What Nudges They Employed It Truly Is A Must-Read ”―Robert Cialdini York Times Bestselling Author Influence “Few Books Said To Have Changed World But Did Final Marvelous: Funny Useful Wise ”―Daniel Kahneman #1 Thinking Fast Slow Since Original Publication More Than Decade Ago Word “Nudge” Has Entered Vocabulary Businesspeople Policymakers Engaged Citizens Consumers Everywhere Given Rise 200 “Nudge Units” In Governments Around Countless Groups Behavioral Scientists Every Part Economy Taught Us Use Thoughtful “Choice Architecture”—A Authors Invented—To Help Make Better For Ourselves Our Families Society Now Rewritten From Cover Making Experiences Out Government Over Past Dozen Years As Well Explosion Research Numerous Academic Disciplines Offers Wealth Insights Both Avowed Fans Newcomers Field About Wide Variety Issues We Face Daily Lives—Covid-19 Health Personal Finance Retirement Savings Credit Card Debt Home Mortgages Medical Care Organ Donation Climate Change “Sludge” (Paperwork Other Nuisances Don’t Want Keep Getting Do Want)—All While Honoring One Cardinal Rules Nudging: Fun! Σελίδες: 384 Έτος Έκδοσης: 0824 Διαστάσεις: 14X14Cm