Play Bigger: How Rebels And Innovators Create New Categories Dominate Markets Kevin Maney Piatkus Books Αγγλικά Βιβλία Economics Business & Finance

In Today\ S World It\ No Longer Enough To Create Great New Products Rather Companies Now Must Whole Categories That Destroy Old Ones Uber Created A Personal Transportation Category And Destroyed Taxis Limos Salesforce Com Of Cloud-Base Sales Automation Dethroning The Crm Industry Airbnb Workday Tesla Netflix Are All Winning By Creating Entirely Business Destabilise Is Strategy Conclusion: If You Want Build Legendary Company Need Design At Same Time Dominate It Over Your Needs Be King Don\ T You\ Re Failure Drawing On Examples From Within Beyond Our Own Practice Play Bigger Shows Both Entrepreneurs Established Enterprises How Define Develop Rule Σελίδες: 272 Έτος Έκδοσης: 0614 Διαστάσεις: 15 7X15 7Cm