Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely Harpercollins Αγγλικά Βιβλία Health Family & Life Style Self Help And

Why Do Smart People Make Irrational Decisions Every Day? The Answers Will Surprise You Predictably Is An Intriguing Witty And Utterly Original Look At We All Illogical Can A 50P Aspirin What 5P Can\ T? If Item \ Free\ It Must Be Bargain Right? Everything Relative Even When Shouldn\ T Be? How Our Expectations Influence Actual Opinions Decisions? In This Astounding Book Behavioural Economist Dan Ariely Cuts To Heart Of Strange Behaviour Demonstrating Irrationality Often Supplants Rational Thought That Reason For Embedded Very Structure Minds Predicatably Brilliantly Blends Everyday Experiences With Series Illuminating Surprising Experiments Change Your Understanding Human By Recognising These Patterns Shows Better Business Matters Collective Welfare Lives From Drinking Coffee Losing Weight Buying Car Choosing Romantic Partner Σελίδες: 304 Διαστάσεις: 12 9X12 9Cm