Priceless: The Hidden Psychology Of Value William Poundstone Oneworld Publications Αγγλικά Βιβλία Economics Business & Finance Marketing Auxiliary

In Priceless Bestselling Author William Poundstone Reveals The Hidden Psychology Of Value And Explores How We React To Most Pervasive Persuader All: Price Charting Burgeoning Growth Price-Consultants Who Advise Retailers From Nike Nokia Shows Behavioural Decision Theory Has Revolutionised Pricing Strategies Major Corporations Informed By Fascinating Experiments Packed With Real-Life Examples Explains Why Prices Are So Important Tricks That Companies Use Sell Their Goods It Will Prove Indispensable Anyone Buys Sells Or Negotiates Σελίδες: 352 Διαστάσεις: 12 9X12 9Cm