Principles Of Marketing Hongwei He Pearson Education Limited Αγγλικά Βιβλία Economics Business & Finance And Management

Create Market Value Through Innovative Customer Connections And Engagement Principles Of Marketing 8Th European Edition By Kotler Et Al Covers A Wide Range Theoretical Concepts Practical Issues Accurately Reflecting The Fast-Moving Pace In Modern World Ideal For Both Undergraduate Postgraduate Programmes This Textbook Examines Traditional Aspects Blends Them With Future Presents Fundamental Information Within An Customer-Value Framework To Help You Understand How Build Relationships Key Features Include: Wealth Examples Illustrating Companies Use New Digital Technologies Maximise Engagementimproved Learning Design Chapter-Opening Stories Clear Outcomes Explanatory Author Comments On Major Chapter Sectionsnew End-Of-Chapter Case Studies Video Cases Apply Your Actual Fast-Changing Increasingly Social Marketplace It Is More Vital Than Ever Marketers Develop Meaningful Their Customers Helps Master Today\ S Challenge: Vibrant Interactive Communities Consumers Who Make Products Brands Integral Part Daily Lives Σελίδες: 720 Διαστάσεις: 20 8X20 8Cm