Retail Reset: Why Physical Stores Are Still The Key To Future Luis Lara Lid Publishing Αγγλικά Βιβλία Industry & Industrial Studies

New Consumer Trends The Over-Supply Of Brands Products And Services Digital Acceleration Market Fragmentation Disruptive Businesses Models Growth Large E-Commerce Platforms - These Have All Combined To Cause A Paradigm Shift In Commercial Distribution Channels Like Multi-Brand Stores Chain Shopping Centres Department Will Remain Relevant With Consumers But If They Are Survive Undergo Complete Reset This Book Two Leading Figures From Retail Explain How Structural Changes Taking Place Today Affect Each Channel Explore Strategies Promote Rebirth Sector Companies That Operate Within It Is Based On Enhancing Emotional Connections (Through Memorable Content Experiences) So Surprise Again Moreover Rests Integrating Physical Whether Online Or Offline Becomes Connected Singular Experience Ultimately Important For Future Because Offer Live Kind Person-To-Person Cannot Be Matched However Expectations Behaviour Changed Transform Keep Attracting Their Attention Σελίδες: 224 Διαστάσεις: 15 6X15 6Cm