Stage (Not Age): How To Understand And Serve People Over 60 The Fastest Growing Most Dynamic Market In World Susan Wilner Golden Harvard Business
Harvard Business Review Press

Stage (Not Age): How To Understand And Serve People Over 60 The Fastest Growing Most Dynamic Market In World Susan Wilner Golden Harvard Business

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Περιγραφή

The $22 Trillion Opportunity That Can Be Unlocked Only If You Rethink Everything Think Know About People Over Sixty In Time It Takes To Read This Another Twenty Americans Will Turn Sixty-Five Ten Thousand A Day Are Crossing Threshold And Number Continue Grow Fifteen Years Aged Outnumber Those Under Age Eighteen Nearly Everywhere World Fastest-Growing Group Longevity Presents An Companies Need Develop Strategy For Estimates Put Global Market Demographic At Whopping Across Every Industry Imagine Entertainment Travel Education Health Care Housing Transportation Consumer Goods Services Product Design Tech Financial Many Others Benefit But Marketers Unlearn What They Growing Population Key Is Stop Thinking Of Older Adults As One Stage (Not Age) Concise Guide Helping Understand Deeply Diverse They\ Re Traveling Through Different Life Stages Therefore Want Products Book Helps Reset Your Understanding \ Old Person\ Demonstrates How Three All Seventy May Not Even Same Segment Identifies Systemic Barriers Entering Provides Ways Overcome Them Shares Best Practices Have Successfully Shifted Mentality Practical Prepares Inevitable Shift Can\ T Ignore Σελίδες: 240 Έτος Έκδοσης: 0614 Διαστάσεις: 15 5X15 5Cm