Strategic Alliance Management Koen Burgers Routledge Αγγλικά Βιβλία Economics Business & Finance And

Strategic Alliance Management Presents An Academically Grounded Development Framework Detailing Eight Stages Of With Consideration For Specific Challenges Each Stage Readers Are Presented Theoretical Insights Evidence-Based Managerial Guidelines And A Business Case Illustration Other Chapters Consider Attributes Competences Cover Topics Such As Innovation Co-Branding Co-Opetition Ecosystems Professionals Capabilities Societal Alliances Tension-Based Mindset This Fully Revised 3Rd Edition Leverages The Book’s Strengths In Marrying Theory Practical Insight All Have Been Updated To Reflect Current Academic Literature Whilst New International Studies Incorporated Throughout Two Feature Considering Importance Required Successfully Navigate Arrangements Emerging Practices Exploring How Technologies Sustainability External Environment Disrupted In-Chapter Text Boxes Discussing Themes Provide Opportunity Discussion Analysis Textbook Remains Highly Valuable Core Recommended Reading Postgraduate Students Corporate Strategy Mba Executive Well Reflective Practitioners Field Online Resources Include Chapter-By-Chapter Lecture Slides Long Short Interviews Executives Σελίδες: 454 Διαστάσεις: 17 4X17 4Cm