Strategic Brand Management: Building Measuring And Managing Equity Global Edition Vanitha Swaminathan Pearson Education Limited Αγγλικά Βιβλία

For Courses In Brand Management Create Profitable Strategies By Building Measuring And Managing Equity Strategic Management: Looks At Branding From The Perspective Of Consumer Provides A Framework That Identifies Defines Measures Using Insight Both Academics Industry Practitioners Text Draws On Illustrative Examples Case Studies Brands Marketed Us All Over World New Co-Author Award-Winning Scholar Vanitha Swaminathan Joins Kevin Lane Keller This Exciting 5Th Edition Also Features Greater Focus Digital So Students Are Aware Opportunities Daunting Challenges Must Face Connecting With Today\ S Consumers Free Instructor Resources Powerpoint Slides To Access You Need Visit Our Global Site Here Σελίδες: 624 Διαστάσεις: 21 3X21 3Cm