Strategic Crisis Communication Jeffrey Smith Routledge Αγγλικά Βιβλία Economics Business & Finance And Management

Addressing 21St-Century Issues Threats And Opportunities With Time-Tested Principles This Book Empowers Corporate Communications Professionals To Protect Inspire Energize Organizations In The Face Of A Crisis Whether Due An External Incident Or Internal Misstep Every Major Company Institution Will Find Itself Scrutinized Its Normal Operations Disrupted Reputation Business Continuity Threatened At Some Point—And How It Prepares For Reacts Can Make Critical Difference Ultimate Outcome Events Focuses On Strategic Communication As Function Three Elements: 1 Preparation—Establishing Robust Nimble Infrastructure Plans Advance Any 2 Management—Rapidly Gathering Information Activating Adjusting Making Decisions Relentlessly Monitoring Outcomes 3 Communication—Reaching Multiple Audiences Platforms Clear Consistent Purposeful Messages That Tell Truth Defend Organization Bringing Together Best Practices Gleaned From Hundreds Recent Case Studies Is Unmatched Resource Enabling Pr Employ Them Understand Weather Reputational Storm May Threaten Their Enterprise Σελίδες: 246 Διαστάσεις: 15 2X15 2Cm