Strategic Foresight: An Introductory Guide To Practice Jan Oliver Schwarz Routledge Αγγλικά Βιβλία Economics Business & Finance And Management

Organisations Today Are Being Challenged To Make Sense Of Changes In Environments That Now More Than Ever Described As Vuca (Volatile Uncertain Complex And Ambiguous) They Also Driven Understand How The Future Will Evolve What Impact It Have Not Only On Themselves But Industries Societies Recent Decades A Field Has Emerged Support Addressing These Challenges: Strategic Foresight This Book Is Comprehensive Introduction Presents History Explains Main Principles Thinking About Describes Can Apply Relates Other Fields Such Strategy Innovation Leadership Highlighting Relevance For Individuals Particularly Managers Leaders Grounded Theoretical Foundations Reflects Latest Academic Research Explores Practical Applications Different Contexts Draws Two Experience Author Researcher Consultant Corporate Context Essential Reading Public Private Who Want Establish Practices Well Students Development Marketing Σελίδες: 170 Διαστάσεις: 15 6X15 6Cm