Strategy Maps: Converting Intangible Assets Into Tangible Outcomes David P Norton Harvard Business Review Press Αγγλικά Βιβλία Economics & Finance And

More Than A Decade Ago Robert S Kaplan And David P Norton Introduced The Balanced Scorecard Revolutionary Performance Measurement System That Allowed Organizations To Quantify Intangible Assets Such As People Information Customer Relationships Then In Strategy-Focused Organization Showed How Achieved Breakthrough With Management Put Into Action Now Using Their Ongoing Research Hundreds Of Adopters Across Globe Authors Have Created Powerful New Tool--The \ Strategy Map\ --That Enables Companies Describe Links Between Value Creation Clarity Precision Never Before Possible Argue Most Critical Aspect Strategy--Implementing It Way Ensures Sustained Creation--Depends On Managing Four Key Internal Processes: Operations Innovation Regulatory Social Processes Show Can Use Maps Link Those Desired Outcomes Evaluate Measure Improve Success Target Investments Human Informational Organizational Capital Providing Visual Aha!\ For Executives Everywhere Who Can\ T Figure Out Why Isn\ Working Is Blueprint Any Follow Align Technology Superior Σελίδες: 480 Διαστάσεις: 16X16Cm