The Advertising Concept Book: Think Now Design Later Pete Barry Thames Hudson Ltd Αγγλικά Βιβλία Economics Business & Finance And Management

This Is The Third Edition Of Highly Successful Advertising Concept Book As Well Substantially Expanded Chapters On Interactive And Integrated An Entirely New Chapter Branded Social Media Has Been Added Contains Fifty Specially Drawn Illustrations Key Campaigns It Covers Every Aspect Business From How To Write Copy Learn Creative Process Agencies Work Different Strategies Used For All Types Pete Barry Outlines Simple But Fundamental Rules About ‘Push’ Ad Turn Into Something Exceptional While Exercises Throughout Will Help Readers Assess Their Own That Others Years’ Worth International Award-Winning – In Form Over 500 ‘Roughs’ Sketched By Author Also Reinforce Book’s Core Lesson: A Great Idea Last Forever Goes Straight Essence Ad: Out What You Want Say Who Are Saying Σελίδες: 320 Έτος Έκδοσης: 0801 Διαστάσεις: 20X20Cm