The Art Of Innovation: Lessons In Creativity From Ideo America&Apos S Leading Design Firm Tom Kelley Profile Books Ltd Αγγλικά Βιβλία Economics

There Isn\ T A Business That Doesn\ Want To Be More Creative In Its Thinking Products And Processes The Art Of Innovation Tom Kelley Partner At Silicon Valley-Based Firm Ideo Developer Hundreds Innovative From First Commercial Mouse Virtual Reality Headsets Palm Hand-Held Takes Readers Behind Scenes This Wildly Imaginative Company Reveal Strategies Secrets It Uses Turn Out Hit After Shows How Teams: -Research Immerse Themselves Every Possible Aspect New Product Or Service -Examine Each Perspective Clients Consumers Other Critical Audiences -Brainstorm Best When They Are Focussed Being Physical Having Fun Will Provide Leaders With Insights Tools Need Make Their Companies Leading-Edge Top-Rated Stars Industries Σελίδες: 320 Διαστάσεις: 13X13Cm