The Balanced Scorecard: Translating Strategy Into Action David P Norton Harvard Business Review Press Αγγλικά Βιβλία Economics & Finance And

The Balanced Scorecard Translates A Company\ S Vision And Strategy Into Coherent Set Of Performance Measures Four Perspectives Scorecard--Financial Customer Knowledge Internal Business Processes Learning Growth--Offer Balance Between Short-Term Long-Term Objectives Outcomes Desired Drivers Those Hard Objective Softer More Subjective In First Part Kaplan Norton Provide Theoretical Foundations For Second They Describe Steps Organizations Must Take To Build Their Own Scorecards Finally Discuss How Can Be Used As Driver Change Σελίδες: 336 Διαστάσεις: 16 2X16 2Cm