The Creative Economy: How People Make Money From Ideas John Howkins Penguin Books Ltd Αγγλικά Βιβλία Economics Business & Finance And Management

Creativity Is The Fastest Growing Business In World Companies Are Hungry For People With Ideas - And More Of Us Want To Make Buy Sell Share Creative Products But How Do You Turn Into Money? This Newly Rewritten Edition His Acclaimed Book Leading Expert John Howkins Shows What It Thrives Changing Digital Age Key Rules Success Include:invent Yourself Be Unique Own Your Understand Copyright Patents Ip Laws Treat Virtual As Real Vice Versa Learn Endlessly: Borrow Reinvent Recycle Know When Break Whether Film Or Fashion Software Stories By Turning Assets Anyone Can Pay Σελίδες: 304 Διαστάσεις: 13X13Cm