The Elements Of Choice: Why Way We Decide Matters Eric J Johnson Oneworld Publications Αγγλικά Βιβλία Health Family & Life Style Self Help And

‘Indispensable’ Daniel Kahneman How Do You Get People To Agree Donate Their Organs? What’s The Trick Reading A Wine List? Perfect Number Of Potential Matches Dating Site Should Offer? Every Time We Make Choice Our Minds Go Through An Elaborate Process Most Us Never Even Notice We’re Influenced By Subtle Aspects Way Is Presented That Often Difference Between Good Decision And Bad One Overcome Common Faults In Decision-Making Enable Better Choices Any Situation Involves Conscious Intentional Design Transcending Familiar Concepts Nudges Defaults Elements Offers Comprehensive Systematic Guide Creating Effective Architectures Environments Which Decisions Designers Need Consider All Involved Presenting Choice: Many Options Offer Present Those Account For Natural Cognitive Shortcuts Much More These Levers Are Unappreciated Yet They Impact Reasoning Day This Book Doesn’t Simply Analyse Mental Fallacies Trip Up It Goes Further Show What Looks Like – Can Be Both Moral Σελίδες: 400 Έτος Έκδοσης: 1031 Διαστάσεις: 12 9X12 9Cm