The End Of Competitive Advantage: How To Keep Your Strategy Moving As Fast Business Rita Gunther Mcgrath Harvard Review Press Αγγλικά Βιβλία Economics

Are You At Risk Of Being Trapped In An Uncompetitive Business? Chances The Strategies That Worked Well For Even A Few Years Ago No Longer Deliver Results Need Dramatic Changes Business Have Unearthed Major Gap Between Traditional Approaches To Strategy And Way Real World Works Now Short Is Stuck Most Leaders Using Frameworks Were Designed Different Era Based On Single Dominant Idea--That Purpose Achieve Sustainable Competitive Advantage Once Premise Which All Built This Idea Increasingly Irrelevant Columbia School Professor Globally Recognized Expert Rita Gunther Mcgrath Argues It\ S Time Go Beyond Very Concept Instead Organizations Forge New Path Winning: Capturing Opportunities Fast Exploiting Them Decisively Moving Before They Exhausted She Shows How Do With Set Practices Notion Transient Book Serves As Playbook One Updated Assumptions About Some World\ Successful Companies Use Method Compete Win Today Filled Compelling Examples From \ Growth Outlier\ Firms Such Fujifilm Cognizant Technology Solutions Infosys Yahoo! Japan Atmos Energy End Your Guide Renewed Success Profitable Economy Defined By Σελίδες: 240 Διαστάσεις: 15 5X15 5Cm