The Experience Economy With A New Preface By Authors: Competing For Customer Time Attention And Money James H Gilmore Harvard Business Review Press

Time Is Limited Attention Scarce Are You Engaging Your Customers?Apple Stores Disney Lego Starbucks Do These Names Conjure Up Images Of Mere Goods And Services Or They Evoke Something More--Something Visceral?Welcome To The Experience Economy Where Businesses Must Form Unique Connections In Order Secure Their Customers\ Affections--And Ensure Own Economic Vitality This Seminal Book On Innovation By Joe Pine Jim Gilmore Explores How Savvy Companies Excel Offering Compelling Experiences For Customers Resulting Not Only Increased Customer Allegiance But Also A More Profitable Bottom Line Translated Into Thirteen Languages Has Become Must-Read Leaders Enterprises Large Small For-Profit Nonprofit Global Local Now With Brand-New Preface Make An Even Stronger Case As Critical Link Between Company Its Increasingly Distractible Time-Starved World Filled Detailed Examples Actionable Advice Helps Create Personal Dramatic Transformative Script From Which Managers Can Generate Value Ways Aligned Strong Customer-Centric Strategy Σελίδες: 368 Διαστάσεις: 15 5X15 5Cm