The Oxford Handbook Of International Business Strategy University Press Αγγλικά Βιβλία Economics & Finance And Management

The Growth Of Multinational Enterprise (Mne) Has Led To An Increasing Interest In International Business Strategy From Scholars Professionals And Policy Makers Alike Mnes Must Contend With Challenges Both Their Home Host Markets Increasingly Uncertain Conditions Environment Demand Superior Firm-Level Capabilities For Firms Achieve Maintain Competitive Advantages Long-Run This Handbook Explores Progress Made Theory Practice Last Few Decades Written By Team Leading Experts It Captures Differences Motivations Decision-Making Processes Between Smaller Larger Private Family State Owned Emerging Or Developed Market Multinationals Elaborates On Links Social Responsibilities Firm Its Various Contexts Including Deployment Effective Ethical Human Resource Practices Most Importantly Lays Out How Classic Principles Are Transformed Today\ S Great Part Due Digitalization Provides Suggestions Can Develop Strategies Respond These Transformations Implications Discussions Becoming Ever More Profound Will Prove A Valuable Practitioners Σελίδες: 528 Διαστάσεις: 17 7X17 7Cm