Understanding Michael Porter: The Essential Guide To Competition And Strategy Joan Magretta Harvard Business Review Press Αγγλικά Βιβλία Economics &

Competitive Advantage The Value Chain Five Forces Industry Structure Differentiation Relative Cost If You Want To Understand How Companies Achieve And Sustain Success Michael Porter\ S Frameworks Are Foundation But While Everyone In Business May Know Name Many Managers Misunderstand Misuse His Concepts Understanding Porter Sets Record Straight Providing First Concise Accessible Summary Of Revolutionary Thinking Written With Full Cooperation By Joan Magretta Former Editor At Harvard Review This New Book Delivers Fresh Clear Examples Illustrate Update Ideas Uses Her Wide Experience Translate Powerful Insights Into Practice Correct Most Common Misconceptions About Them--For Instance That Competition Is Being Unique Not Best It A Contest Over Profits Battle Between Rivals Strategy Choosing Make Some Customers Unhappy All Things An Added Feature Original Q Himself Which Includes Answers Managers\ Faqs Eminently Readable Will Enable Every Manager Your Organization Grasp Ideas--And Swiftly Deploy Them Drive Company\ Σελίδες: 256 Διαστάσεις: 15 5X15 5Cm