Branding In Five And A Half Steps Michael Johnson Thames Hudson Ltd Αγγλικά Βιβλία Arts Graphic Design

Michael Johnson Is One Of The World\ S Leading Graphic Designers And Brand Consultants His Studio Banks Responsible For Rebranding Many Notable Clients Including Virgin Atlantic Think London Bfi Christian Aid More Th N He Has Garnered A Plethora Awards In Process Branding Strips Everyday Brands Down To Their Basic Components With Case Studies That Enable Us Understand Why We Select Product Or Service Over Another Allow Comprehend How Seemingly Subtle Influences Can Affect Key Life Decisions First Part Book Shows Birth Begins Not Finding Solution But Rather Identifying Correct Question Missing Gap Market Which An Answer Needed Proceeds Unveil Hidden Elements Involved Creating Successful From Strapline Gives Narrative Purpose Clever Uses Typography Unite Design Language Than 1 000 Illustrations Showcasing Most Corporate Identities As Well Generic Templates Enabling You Create Your Own Ad Ease Explores Every Step Development Required Simplest Immediately Compelling Σελίδες: 320 Έτος Έκδοσης: 1114 Διαστάσεις: 21X21Cm