Contemporary Issues In Luxury Brand Management Routledge Αγγλικά Βιβλία Economics Business & Finance And

This Book Provides A Comprehensive Overview Of The Key Themes Surrounding Luxury Brand Management And Core Issues Faced By Firms Today Industry Has Undergone Series Dynamic Changes In Past Twenty Years Economic Trends Digital Transformation Changing Consumer Habits Are Creating New Competitive Landscape Where Traditional Strategies Will Not Necessarily Provide Continued Growth Profitability Approaching From Realistic Perspective Works Step-By-Step Through Typical Course Structure Covering Sustainability Heritage Emerging Brands Marketing Analytics Curation Intellectual Property Start-Ups Each Chapter Is Illustrated Relevant International Case Study Further Examples As Well Reflective Questions To Help Gain Insight Contemporary Practice With Additional Powerpoint Slides Test Bank Available Online Textbook Should Be Reading For Postgraduate Students Studying Or Strategy Σελίδες: 162 Διαστάσεις: 17 4X17 4Cm